folk costs $24. The version
with deals in it costs $48.
folk is a genuinely nice product and the people who love it really love it. If you're a founder or a small agency doing relationship-led outbound off LinkedIn, they may well be the right answer, and we say where at the bottom. But the $24 everyone quotes isn't the plan you'd end up on.
Deals are
a paid upgrade.
A CRM where deals sit on the upgrade path is an unusual thing to sell. Here is everything their own pricing table marks as arriving only on Premium, and what each of those costs you here.
folk Standard
$24 a member, annual billing
- Objects, which is where deals livePremium, $48
- Email sequencesPremium, $48
- DashboardsPremium, $48
- REST APIPremium, $48
- Zapier and MakePremium, $48
- Workspace rolesPremium, $48
- Full history of interactionsPremium, $48
Once you are on Premium because you needed one of those, the comparison is not $24 against our $29. It is $48 against our $29.
SoftSync Free
$0, three people, no card
- Objects, unlimited kinds of thingincluded
- Email campaigns and follow-upsincluded
- Chart reportingincluded
- API and MCP serverincluded
- Role-based accessincluded
- Full history, back to day oneincluded
Every one of those is on the free plan. Paying us gets you more room, never more features.
folk's rows are folk's own, from folk.app/pricing at annual billing, read 10 September 2026. Ours are on our pricing page. If a figure here is wrong, tell hello@softsync.ai and we will fix it and re-date it. folk.app/pricing · softsync.ai/pricing
On the $24 plan, your team
sees the last 30 interactions.
This is the row that should stop you, and it is easy to miss on their page. Under Interactions sharing, Standard says last 30 interactions. Premium says everything. Not thirty per customer. Thirty.
About a fortnight for a team of three. A CRM is the place the history lives, so that when a customer calls, whoever picks up can see the last two years and not just last week. That shared memory is the entire product. Without it you have a list of names with phone numbers on it.
Back to the day you started, on every plan, the free one included. Nobody has to ask a colleague what was agreed last time.
folk's Interactions sharing row, folk.app/pricing, read 10 September 2026: last 30 interactions on Standard, full history on Premium.
Two years of history,
on one page.
Every email, meeting, note, reminder and invoice against the customer, in order, going back to the day you started.
This is what the argument above is about. It is not a feature you tick, it is the reason a CRM is worth having, and it is on the free plan.
Almost everything
is metered, monthly.
Seven separate meters on the $24 plan, all from their own pricing table. Look at the email accounts row: one per person, so a shared hello@ or sales@ alongside your own is a plan upgrade.
folk.app/pricing, read 10 September 2026. Research Assistant is 200 a month on both plans, so paying double buys none of it. We meter one thing: AI credits, monthly. Not messages, not email accounts, not sending domains, not enrichment. Their Workflow Assistant is 1,500 runs a month on Standard, where Autopilot has no run cap at all.
There's no free plan, and after
two weeks they lock the door.
folk gives you a fourteen-day trial with no card, which is fair enough. What happens next is in their own FAQ.
- At the end of the 2 week trial, if you don't upgrade, we'll block your account. But no worries, the data is not immediately deleted. Their words, not ours.
- Two weeks is not long enough to know whether a CRM fits your business. You'll have imported your contacts right about when it stops.
- Ours is free forever, not a trial with a timer. One workspace, three people, 25,000 records per object, every feature including Autopilot. Take four months to decide if you want.
Quoted from the folk.app/pricing FAQ, read 10 September 2026.
When you should
pick folk instead.
Real reasons, and some of them are good.
- Unlimited members on every plan. They cap nobody. Our Pro stops at 25 seats and Business at 250. If you're a big team on cheap seats, that's a straight win for them.
- The LinkedIn extension. folkX is their signature feature and it's genuinely good. Ours is less polished.
- Enrichment is a real product for them. 500 finds a month on Standard. Ours is thinner, and its best data is Norwegian, which is no use to you.
- You do relationship-led work, not deal-led work. Investors, founders, agencies working a network rather than a pipeline. folk was built for that on purpose, and it shows.
- A thousand apps through Zapier and Make. We have no integrations directory at all. We gave your assistant a way in instead. Worth knowing that Zapier and Make are Premium at $48, so the $24 plan does not have them either, but on Premium it is a real advantage over us.
- A US customer base you can look up. Public references and reviews. We don't have those yet.
Questions.
Isn't $24 still cheaper than $29?
Do I really need the full interaction history?
You cap seats and they don't. Isn't that worse?
You both have an MCP server. What's actually different?
Can we move from folk to SoftSync?
What does folk cost, exactly?
Price the plan
you'd actually be on.
Not the one on the poster. Go down folk's feature table, tick the things you'd need, and see which column you land in. If it's the $24 one, they're cheaper than us and you should take it. If it's the $48 one, we're $29, and you can try us for as long as you like without a card.